Chevron Green Washing

Chevron Human Energy VS. Chevron Think's We're Stupid


The first clip is an actual chevron ad about renewable energy. Sounds great right? Well Chevron definitely AGREES that renewable energy is vital to the planet, and they claim that they have invested millions of dollars in technology to make renewable energy work. However, an article on Huffintonpost.com stated, "the anti-Chevron website reports that Chevron's oil refinery in California is one of the state's biggest emitters of greenhouse gase", and "according to ChevronThinksWereStupid.org, Texaco (acquired by Chevron) is responsible for dumping 18.5 billion gallons of toxic waste into Ecuador's drinking waters".  Sounds to me like they have bigger issues than supporting renewable.The Huffington Post article suggests that the "Human Energy" campaign is more of a distraction, to keep our attention off the toxic dumping.How about cleaning up after yourself?


Chevron Green Washing


This Chevron spoof adresses the false promises made by many major companies. Green washing gives the green market a bad name. It is situations like this that cause consumers to loose trust in companies. Also, this video portrays an issue described by Joel Makower in his book Strategies for the Green Economy. Makower explains that sometimes companies do the research and bring attention to certain issues(in this case admitting something is a concern), but don't actually do anything to solve the problem. They delay actually making decisions, and don't come up with any solutions.